- The Light House by Robyn James
- Who are you here to be?
Who are you here to be?
A powerful brand-building exercise.
AROUND 2AM ONE NIGHT (WELL, MORNING) IN MARCH, I WAS TOSSING AND TURNING IN BED, WONDERING WHAT TO DO WITH MY LIFE.
(Tell me I’m not the only one whose existential crises only arise when trying to fall asleep!?)
The question “what am I here to do?” wasn’t getting me very far, so I switched it up and asked “who am I here to be?” instead.
I repeated it again and again in my mind, like a mantra-meets-prayer-meets-hitting-refresh-on-Google-search, but mostly just hoping it would lull me to sleep.
After about 10 minutes repeating this question, a flood of words entered my mind. I couldn’t open the Notes app on my phone fast enough.
(You can read what came through for me at the end.)
After writing it down, I was finally able to fall asleep. When I opened my Note the next morning, what I read scared me. I instinctively wanted to edit it, to make it smaller and safer, but I knew those words weren’t mine to edit.
They were God’s words — my soul’s words — and they painted a picture of the highest, most expansive version of me.
I copied-and-pasted the words onto the About page of my website, mildly terrified that someone would actually read it (and not even knowing the full meaning of some of the words, especially on a practical, tangible level).
But I trusted that the words came through for a reason and surrendered to them, allowing the truest, highest version of me to be seen.
Here’s why I’m sharing this…
I want you to ask yourself this question, too. Release any expectation of the outcome, or the timing for which the answer comes through.
(But be prepared to grab your notebook or phone quickly when it does!)
I want you to let your soul speak to you, unfiltered. I want you to feel your bigness; for you to see — on paper — the truth about the unique essence that you bring to the world.
And… I want you to claim it, even if your mind can’t fully comprehend what it means.
Your purpose is needed.
Your essence is needed.
Your work is needed.
Your magic is needed.
Your medicine is needed.
Your bigness is needed.
Your truth is needed.
Your light is needed.
You are needed.
Lastly, here’s one of the best brand & marketing tips I can give you:
(You know I’ll always tie it back to brand building!)
Let the answer that comes through be the guiding light for your business decisions.
Ask yourself, “how can my brand aesthetics, my offers, my operations, my systems, my communications align with my answer? How can I subtly communicate the truth of who I’m here to be across every facet of my business?”
As I always say, the best brands are built from the soul up (and lived from the inside out).
Who Am I Here To Be?
I am here to help people break free from their mental constructs to fully embody and express their truth, especially in the context of their business and brand. I am here to co-create a new paradigm of business and leadership; to write a new language of what success and stewardship can look like.
I am here to turn my light all the way on and help others do the same, so that those who need us can find us. I am here to help you see the highest, biggest vision for your life… and to hold you in it when you falter. I am here to bridge the gap between soul and strategy — unleashing your creativity and intuition while creating smart systems and structures.
I am here to remind you that your body and your soul know the way, better than anyone or anything else (including me)… and that if you listen closely, they will guide you back home. To your purpose. To your passion. To your desires. To you.
I am here to do the work and The Work with you and for you, because I know that with each person who turns their light all the way on, it sparks a chain reaction of beauty, truth, healing, and love.